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Insights


What Our Slogan Means to Us

Discover how J.F. Williams Co., Inc. lives out our commitment to “Planning with Purpose, Partnering for Every Stage of Life.” In this post, we share the meaning behind our slogan and how it guides every client relationship, helping individuals and families navigate transitions, honor their values, and build lasting partnerships through all of life’s stages.

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Finding The Right Questions

The questions we ask - both out loud and in our own minds - play a powerful role in shaping our lives. Drawing on insights from Henri Nouwen, Jacqueline Kelm, and Dan Sullivan, this piece explores how intentional questions can guide our thinking, clarify our priorities, and influence the direction of our decisions.

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Cultivating Your Retirement “Assets”

A successful retirement experience takes more than money. As you plan for your life in retirement, your current skills, interests, values, and preferences should be given thoughtful consideration. These characteristics will be the personal assets that you take with you into retirement to make it a successful and satisfying chapter of your life.

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Navigating Emotional Bias in Financial Decision-Making

Emotions play a significant role in financial decision-making—sometimes more than logic. At J.F. Williams Co., Inc., we help clients recognize and manage emotional biases that can impact their financial choices. From understanding common cognitive biases to implementing strategies for objective decision-making, we guide investors toward long-term financial success with clarity and confidence.

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